It can be, if that’s all your market needs, and there is nothing wrong with that! But what about cross channel communications? What about personalised marketing videos? What about ‘targeting specific markets and dynamics’ with messaging that is relevant to them on an individual basis across all media? […]

The print industry has charged headlong into a race for #Sexyprint, taking things beyond ‘boring CMYK’ with embellishments and additional colours, BUT, how does it work? Don’t ask me… I just sell the machines. Instead, ask those clever people at TAKTIFUL. They offer a short course of consultancy […]