Personalisation……are you STILL not doing it?

What is the most important thing about variable data printing?

This short video from NINE years ago gives a few ideas on the value of VDP (variable data printing)

I’m not sure that the story has changed much, although the types of output and substrates that can be used certainly has.

In March 2012, printing onto a brick might have seemed impossible….not now!

Despite all the talk of personalisation, there are still many print providers who are not fully up to speed.

Is this because it is complicated?

Does it make the print engines sound expensive?

Does the software jargon confuse?

All of the above can apply, but it needn’t hold you back.

At ASL we have access to the right software and print engines for your business.

We can link this to your online presence with solutions from Vpress, Xmpie and EFI.

In most cases, if you have a digital printer, the step up is easy.

What this video misses, in its summary of “the one thing about VDP” is that direct mail can drive your print volumes up.

Right now, with people working from home and events on hold, direct mail is the best way to get a message out.

Are you ready?…

Digital Print UK