You are singing now aren’t you?…. and possibly thinking about a lottery ticket.

Whilst you dream of new-found riches, someone really is knocking at your door.

It’s the postman/DHL/UPS/DPD… take your pick.

Whichever delivery process is most relevant to your area, the important thing is that right now, you are getting up from your home-desk, frankly very pleased for the interruption and opportunity to do something other than zoom…

A package is delivered or maybe just the daily post.

In those heady days of office attendance, you would not have seen your post until early evening and then it would have been skimmed, filed or ignored.

Not now! Now we all open it and even read it!..

We have become an open and eager target for direct mail and a happy recipient of personalised items.

Greetings cards…. Who goes to a shop to buy one, writes it and puts a stamp on it?

Gifts…. Yes, we can go to buy something (limited options) but we can’t take it round to our loved ones any more… Mr door knocker does that.

Everything is moving on-line for order and submission and that includes the things your customers are doing.

A simple package is fine, but for real WOW factor and high levels of response, maybe a personalised package with the gift is better.

Packaging is part of the gift these days and personalised packaging makes it more ‘special’.

For more information, get in touch, 07518 604611 or email paul.stead@digitalprint.org.uk