I hear this a lot.
Our new cut-sheet inkjet press is a real ‘game-changer’..
It’s going to ‘revolutionise your business’ and transition mass volumes from offset to digital making you far more profitable almost overnight.
Whilst I have no doubt that the age of cut-sheet inkjet has arrived, to label these devices as ‘game changers’ is just plain nonsense.
This is marketing speak from weak minded marketing managers who are trying to baffle the world with their latest new idea. It’s simply rubbish.
The game doesn’t change, it evolves, just as the printing process has been doing for hundreds of years.
New technology should compliment your existing services in a gradual improvement of process and efficiency.
New technology should suit YOUR environment, not the ‘holy-grail hallelujah’ of manufacturers who serve themselves with ‘game-changing’ self-congratulation.
Cut-sheet inkjet IS HERE.
Cut-sheet inkjet will drive efficiencies and productivity gains.
Just make sure that it drives YOUR efficiencies and YOUR gains.
For an independent view of which cut-sheet inkjet device suits YOUR environment the best, get in touch, 07518 604611 or paul.stead@digitalprint.org.uk
Absolutely correct Paul, 90% of the job will still go through conventially because it works and it’s efficient for what is ultimately a static page. The other 10% (covers and other variables) will go through inkjet giving that ‘extra value’.
Technologies quite often run side by side and there’s nothing wrong with that.
but we do have a cut sheet ink jet product – in case someone asks:)