..sometimes we use a bit too much jargon, which can damage the simplicity of the message we are trying to send.
Personalisation is such an area.
Even the word ‘personalisation’ can have multiple meanings to the reader.
This short video, from Xerox shows just how easy the message should be.
One to one marketing….That’s MY car… easy eh? – YouTube
This example shows how a car brochure can be personalised to the buyer… “That’s my car!”..
The principles are the same for any product or service that you are trying to sell.
Many print service providers are not aware that simple VDP (variable data printing) tools exist in their fiery controllers.
More complex personalisation software doesn’t have to cost a fortune.
For more information on software that suits your business, yes, personalised for you!…get in touch. paul.stead@digitalprint.org.uk or 07518 604611