People are suffering from e-mail marketing overload

The sheer volume of e-mail can seem overwhelming for both marketing staff and prospects. According to research group Radicati, over 2.8 billion e-mails are sent every day. In order to keep our inboxes manageable, most people delete a lot of e-mail without even reading it. 

Mailchimp publishes regular updates on the performance people should expect from marketing e-mails. If you’re in the restaurant trade, for example, you can look forward to an average click through rate of just 1.06% from your e-mails.

According to Litmus e-mail analytics, 51% of e-mails are deleted within two seconds.

Compared to e-mail, print performs much, much better

Here are some interesting statistics from the DMA. As a result of receiving direct mail:

92% of recipients made some online or digital activity

87% were influenced to make online purchases

43% made a download 

Printed items, especially personalised ones, hold the recipients attention longer and stay in their memory. We tend to forget e-mail straight away as the next one pings into our inbox. But the average piece of door drop print is kept for 38 days.

These results are just one way that the power of print works

How do you feel when you are given an information sheet that you can touch, smell and keep? Or even better, how do you feel when you receive a brochure? How does this compare with being given the equivalent information in a pdf?

Receiving print makes us feel more special. It also gives us a higher perceived value of a company, a product or a service. Receiving information digitally makes us think of cost-cutting. We do not value what we receive in the same way.

Print is kept and looked at many times. Digital information tends to be forgotten.

How do you make your print stand out from the competition?

Print is becoming popular again. More and more companies are using it, which means it is important that the print that you use, stands out against the competition.

Here are four quick ideas that will really make you print memorable – and they cost less than you might think.

Create a triple-layered business card with a coloured inner

Use a luxury stock on your Flyers 

Make your Brochure Casebound , to show that your company and products are worth it

Make your print more tactile: use an embossed finish to raise certain areas of your print Need more information? Get in touch.. 07518 604611 or paul.stead@digitalprint.org.uk