One to one marketing….That’s my car!

Is NOW the time for personalised print??

Lockdown has increased Direct Mail volumes and has changed the way that print is produced.

Going to a car showroom for a test drive was virtually impossible, but thankfully, the car manufacturers hit on a great idea.

Build ‘your car’ online and they will send you a personalised brochure of ‘your car’ in the colour ‘you chose’ with the extras ‘you require’.

At last some NEW technology eh?

Hmmmm… maybe not.

The short video was made almost 20 years ago and shows how personalisation can increase the value of the printed item.

I’m pleased to see that the world is catching up on the power of personalisation….. are you?

For more information, email paul.stead@digitalprint.org.uk or call 07518 604611

Digital Print UK