In the world of print, so many people are still focussed on the equipment that they own, even going as far as listing it on their website.

Classic ‘My Dad is Bigger than your Dad’ behaviour.

Who has the biggest sheet size?

Who has the fastest print engine?

Who has the widest range of embellishments?

Valuable assets, but only to a point….

After this, when kit features no longer ‘win’, some suppliers just drive things down

Who has the lowest click rates?

Who can sell you the product for the lowest price?

Who can sell you print for less?

Now you have established that ‘My Dad is much smaller than your Dad’!….

… Not the most sustainable business model, is it?? … Just a race to the bottom!

If recent events have taught you anything…then perhaps you have realised that you need to be the ‘Smartest Dad’?

Focus on your web presence.

Tidy up your finishing processes.

Automate your workflow.

Make things run a little bit smoother, with less waste and increased efficiency.

And stop worrying about the difference of a few prints per minute.

If being a Smarter Dad increases your productivity and sounds like something you aspire to, get in touch… 07518 604611 or paul.stead@digitalprint.org.uk