Consumer demands for ‘personalisation of everything’ now includes clothing.
Whether a simple T-shirt design of one, or multiple items for a Hen/Stag party, the desire for ‘MY’ shirt is here.
Going further, personalised gift-bags for events or maybe even your own design of fabric, the drive for ‘MY DESIGN’ is creating an amazing growth opportunity for textiles.
The questions that printers need to ask themselves:-
- Do I want to print direct to the garment? (DTG)
- Do I want to print very long runs of the same design? (Screen printing still wins here)
- Do I want to print short run designs of one? (Digital transfers or DTG)
The most appropriate technologies are already here, some of which may surprise commercial printers.
Digital transfers is perhaps the easiest to get into, if your supplier knows what and how to do it?
Going further, what about printed electronics within your personalised garment?
If you are ready to make that leap, get in touch, jpstead@btinternet.com or call 07518 604611